Wireframes — Chosen Finance Brand & Platform Exploration


CHOSEN FINANCE

Prototype

Chosen Finance
Brand & Platform Exploration
Wireframes · Competitive Analysis · Feature Strategy

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Chosen Finance — Site Architecture & Wireframes

Artifact 1

Site Architecture
Public / Dealer
Investor Portal
Team Portal
Executive Hub
Brand System
Site Architecture
Public
Landing Page
/chosen-finance/ — Dealer acquisition, program parameters, enrollment form

Portal
Dealer Portal
/portals/dealer/ — Deal tracker, calculator, approval range tool

Portal
Investor Portal
/portals/investor/ — ROI modeler, convertible note, impact report

Portal
Team Portal
/portals/team/ — Value Baton, KPI board, consumer stories

Portal — MFA
Executive Hub
/portals/executive/ — Broadcast, capital deployment, note summary

Reference
Wireframes
/wireframes/ — This page. Architecture + brand system documentation

Auth Gate Architecture

Client-side demo authentication (auth.js). Credential map: 4 roles, each gated to its own portal. Executive portal requires email + password + any 6-digit MFA code. Session stored in sessionStorage. No server-side logic — prototype only.

Role Demo Email Password MFA
Dealer dealer@chosenfinance.net dealer2025 —
Investor invest@chosenfinance.net invest2025 —
Team team@chosenfinance.net team2025 —
Executive ceo@chosenfinance.net exec2025 Any 6-digit code

Chosen Finance — Portal Feature Strategy

Artifact 2

Competitive Analysis
Feature Extraction
Advantage Matrix
Dealer Portal
Investor Portal
Team Portal
Roadmap
Competitive Positioning

Chosen Finance operates in the subprime/non-prime auto lending segment. Primary differentiators vs. traditional captive lenders and buy-here-pay-here:

  • Accepts open bankruptcy — most indirect lenders do not
  • Min 500 FICO — 25–75 points below standard non-prime programs
  • Sub-4-hour decision target — BHPH average is 1–3 days
  • 1% dealer participation — structured as indirect lending, not dealer loan
  • Investor-backed via Reg CF — enables rapid scale without bank dependency
Brand System — Color Update

All previous references to "Chosen Gold #C9983A" are updated to --amber (#9A8050). All references to "Deep Navy #0B1F3A" updated to --ink (#1A1916).

--ink: #1A1916
Deep warm charcoal — primary surface, nav bg
Replaces Deep Navy #0B1F3A

--amber: #9A8050
Muted earth gold — accent, CTAs
Replaces Chosen Gold #C9983A

--slate: #7A8C96
Glacial blue-gray — secondary text, borders

--off-white: #F7F5F1
Site background — warm, not clinical

--portal-dealer: #4A6741
Muted forest green — dealer portal accent

--portal-investor: #7A6040
Deep amber-brown — investor portal accent

--portal-team: #4A5C6B
Deep slate — team portal accent

--portal-exec: #5C3D35
Deep terracotta — executive hub accent

Portal Roadmap
Feature Portal Status Phase
Deal Structure Calculator Dealer Live (proto) P1
Customer Approval Range Dealer Live (proto) P1
ROI Modeler Investor Live (proto) P1
Stakeholder Broadcast Hub Executive Live (proto) P1
Application submission form Dealer Planned P2
Document upload system Dealer / Team Planned P2
Real authentication (JWT/OAuth) All portals Pre-launch req P3
Email/CRM broadcast integration Executive Pre-launch req P3